VERTU ANNOUNCES PARTNERSHIP WITH RED BEND SOFTWARE TO PROVIDE OVER-THE-AIR UPDATES

Vertu, the world’s leading provider of luxury mobile phones, has today announced a partnership with Red Bend Software, the industry’s foremost supplier of Firmware Over-the-Air (FOTA) updating solutions for the mobile market.

The partnership continues Vertu’s policy of using ‘best in class’ suppliers across every facet of its products, from fine leathers and grade-5 titanium used on the phones exterior casing, to the internal components, software components and services.

Red Bend will manage the end-to-end service, from hosting to delivery of new software updates, via the Red Bend Software Management Center. Red Bend will support Vertu mobile devices across all platforms including the range of Android OS devices such as VERTU Ti, which was launched at the beginning of 2013.

Speaking at their British Headquarters, Vertu’s Head of Software, Mal Minhas, said, “Vertu customers expect an exceptional level of service and reliability; by working with Red Bend we can ensure that we are able to deliver product software improvements and a premium user experience continuously, with the easiest, fastest and most trusted FOTA updates.”

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