Rackspace boosts investment across EMEA with Middle Eastern expansion

Rackspace is investing heavily across Europe, Middle East and Africa (EMEA) in 2020 as part of its overall strategy to be the best technical services company in the world. As part of this ambition, it today announces its expansion into the Middle East to enhance the support of local customers.

The expansion is endorsed by a multi-million dollar investment and includes the launch of a hub based in Dubai, UAE, which will employ a robust salesforce, professional services consultants and marketing support.

The strategy will be led by George Pawlyszyn who has been appointed as General Manager, Middle East and Africa (MEA) at Rackspace. He will be focused on providing trusted and unbiased expertise to migrate customers to the cloud securely and enhance existing customers’ environment whilst working closely with partners, including Amazon Web Services, Google Cloud Platform, and Microsoft Azure.

“The strategic move to get close to customers in the Middle East is part of our ongoing mission to be the best technical services company in the world. The cloud market is growing significantly in the region and customers are increasingly requiring unbiased experts to support them on their cloud journey,” said Martin Blackburn, Managing Director, EMEA, Rackspace.

Rackspace employs 6,250 employees worldwide with expertise in applications, data, security, hybrid, and multiple clouds. In addition to Dubai, it also has offices in Australia, Germany, India, Malaysia, Mexico, the Netherlands, New Zealand, Singapore, Switzerland, the US, and the UK.

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