Nikon Middle East & Africa FZE unveils the Nikon D5500 DSLR in the UAE, the world’s smallest, lightest and slimmest DSLR. The 24.2-megapixel DX-format camera is designed for aspiring photographers seeking to challenge convention by creating images in new and exciting ways. The D5500 also comes with in-built wireless connectivity that allows users to shoot and share their photos and videos on the go.
“We are excited to launch the D5500 camera in the Middle East, the latest in our popular entry and mid-level DSLR portfolio that is designed to encourage budding photographers in the region. This DX-format camera enables rising photographers to capture stunning and crystal-clear images effortlessly, especially with the compact and sturdy build which makes it easy to carry around. In addition, the built-in wireless connectivity – which was a huge hit in the previous D5300 – makes it easy to share images from anywhere.” – Narendra Menon, Regional Head Sales and Marketing, Nikon MEA.
The D5500 is a camera designed for ultimate portability – from its carbon-fiber monocoque body to a deep grip that’s stable and comfortable in anyone’s hand. With the combination of a vari-angle LCD monitor with touch-screen control, intelligent eye-sensor, and optimized image review, the DSLR fits comfortably as a trusty companion for capturing those ‘eureka’ moments of photography.
A key feature of the D5500 is its vari-angle touch screen LCD monitor, allowing photographers to shoot from a wide variety of angles. Touch operation permission mode, a first in the Nikon DSLR range, incorporates a setting that disables touch operation during shooting, enabling the touch-screen controls only during playback. Photographers will be excited with the results achieved by the D5500’s image sensor that is designed without an optical low-pass filter (OLPF), and Nikon’s EXPEED 4 image-processing engine that provides a compelling advantage to capturing remarkably sharp and vivid details.
The DX-format camera supports a wide range of ISO and includes an enhanced Picture Control system, 39-point autofocus (AF), and support for Full HD video recording in 60p format. In addition, as a first in Nikon DSLR cameras, the eye-sensor in the D5500 automatically turns off the monitor screen display when using the viewfinder and a ‘Touch Fn’ allows for easy adjustments of operational settings.
D5500 Primary Features
New intuitive features
Optimised usability: Designed with ease of operation in mind, the D5500 is the first Nikon DSLR camera to include a vari-angle touch screen LCD monitor, allowing photographers to shoot from a wide variety of angles. Touch operation permission mode, a first in the Nikon DSLR range, incorporates a setting that disables touch operation during shooting, enabling the touch-screen controls only during playback. This prevents any erroneous or unintentional commands, giving users peace of mind that they can capture their special moments without having to fiddle around with sudden settings changes. With the ‘Touch Fn’, functions assigned to the second Fn button can also be easily executed via touch operation with the right thumb whilst holding the grip, allowing settings such as ISO, AF-area and focus point selection to be enabled or disabled while confirming viewfinder information.
These new features, along with the ability to revert to previous information layers at any time, provide photographers familiar technological gateways to new and exciting levels of creativity through simple operability. In addition, 6 types of information display offer a choice of user-friendly interface settings.
Smart features: Another first in the DSLR range from Nikon is the eye-sensor technology that allows image review to commence as soon as the eye leaves the viewfinder, ensuring playback time is optimized. The smart technology also enables auto-turn on and off for the LCD monitor, saving battery time for more shots.
Refined image quality and high performance
Bold image expression: The D5500 delivers 24.2 megapixels as well as improved performance at high sensitivities across a variety of light and subject conditions. The inclusion of the EXPEED 4 image-processing engine ensures fast and flawless processing capability and, when combined with the elimination of OLPF, details become sharper, clearer and more precise. In addition, Picture Control provides enriched depth and image clarity, while a more optimised white balance enhances colour temperature for more vivid reproductions. Support for ISO 100-25600 with improved noise reduction performance enhances image depth and vibrancy throughout the ISO range for clean and beautiful reproductions.
Pinpoint image targeting: Featuring an AF sensor of 39 focus points, users can achieve crisp and sharp images even during variable motion conditions. The high speed continuous shooting frame rate of 5 frames per second (fps) allows for sharp and precise captures of dynamic action in ensuring every moment from that fun day-out at the amusement park is captured to the fullest.
Smart technology ensures photos are full of life: An exceptionally accurate 2016-pixel RGB sensor gathers brightness and colour data from diverse photo-taking conditions, be it of a sunny Sunday outing on a nature trail or the muted evening glow of a dinner party. Nikon’s exclusive Scene Recognition System then analyzes and measures the available light exposure, flash exposure, autofocus and white balance before releasing the shutter to perfectly capture the memorable moments.
Maximising creative expression: In a first for DX-format cameras, the D5500 includes Vignette Control, created to reduce peripheral light falloff to ensure well-balanced brightness across the entire frame. The Special Effects modes also expand creative expression with 10 variable options including, but not limited to, Super Vivid, Pop and Toy Camera, to provide a playful tint of distinctiveness. Adding on to the visual indulgence are 16 options for Scene Mode, with effects including Portrait and Child settings for the family-focused photographer, Night Landscape and Beach/snow for landscape enthusiasts, and Sunset, Dusk/dawn and Candlelight for magic hour photography. To ensure every artistic expression is spot-on without the hassle of post-photography tweaking, immediate image adjustment is made possible while viewing live-view images with the option to adjust and confirm white balance and Picture Control.
Stunning clarity with Full HD Video: Enjoy shooting Full HD 1080/60p videos under various lighting conditions, whether filming a sunset street performance or a mass gathering at the parade, with the ability to use up to ISO 25600 during movie recordings. Videos with the Nikon D5500 are complemented by crystal clear audio by its built-in stereo microphone, rounding off the impeccable production quality of a high performance DX-format DSLR.
Robust yet stylish
Beautifully crafted and built to last: Encased in a monocoque structure and strengthened with carbon fiber composite material for the front body, front cover and rear cover, the Nikon D5500 is built to last yet it does not have the weight often associated with similar high-strength materials. Photographers can travel light and shoot easy as its slim style and ergonomic layout also consequently provide to a sufficient grip space for comfortable holding.
Ergonomic & stylish: Available in classic black and also chic red colour kits, strength and quality build are complemented by sleek exterior design. A secure and deep set grip for steady operation also allows the little finger to be rested whilst in use, resulting in an attractive and fashionable design package with beautiful photographic results.
Full connectivity through digital accessibility
Wireless convenience: For quick and seamless online sharing of images, an option for shooting, live-view and playback during Wi-Fi® connection is made available. With a free download of the Wireless Mobile Utility application to an iOS or Android device, users will experience instantaneous digital convenience for transfers across a range of file size selections. The built-in WiFi® also enables remote shooting with the convenience to shoot from a smart phone. When used in tandem with the vari-angle monitor, the remote shooting function increases the flexibility to shoot subjects, including self-portraits of amusing forced-perspective photography, from any angle available.
High-Performance Accessories to compliment the D5500
Full compatibility with leading NIKKOR lenses: Effortlessly compatible with the superb optical performance delivered by the wide range of DX-format NIKKOR lenses, including the new R724 lens, photographic creativity is made infinite with the Nikon D5500.
Power up with flash compatibility: The D5500 has a built-in flash supporting i-TTL flash and is fully compatible with the Nikon Creative Lighting System, giving the photographer increased creative control. The Nikon Creative Lighting System includes Advanced Wireless Lighting and flash color information communication. Firmware update of the SB-910/SB-900/SB-700/SB-500/SB-300 is also supported.
Price & Availability
The Nikon D5500 will be available from first week of February 2015 for AED 3,999 at all major retailers. For more information on the new D5500 and other Nikon products, please visit www.nikon-mea.com.