Lenovo has announced the local availability of its ThinkBook laptops, designed to accelerate small and medium-sized businesses in the UAE. Within its R&D efforts, Lenovo uncovered that nearly 60 percent1 of the ‘new workforce’ grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion, and purpose.
Backed by customer research, ThinkBook is specially designed for SMBs, who typically purchase consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties – core needs of any business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with trendy yet cost-effective devices.
In the UAE, ThinkBook laptops are available in 13, 14 and 15-inch variants. The flagship ThinkBook 14 and ThinkBook 15 devices are powered by Windows 10 Pro and up to 10th Gen Intel® Core™ processing, combining high performance with intuitive, time-saving features. Options include Intel® Optane™ memory, WiFi 6, and discrete graphics.
The ThinkBook 15 comes at just 18.9mm thin, while the ThinkBook 14 is a mere 17.9mm – each easy to slip into a backpack, briefcase or under one’s arm. With FHD displays and two Dolby Audio™ speakers, users have full visibility and clarity when working. Dual-array, Skype certified microphones make conference calling easier than ever before and a USB 3.1 (Gen2, Type-C) port ensures large data transfers and heavy media files are managed with speed.
Designed for ultimate portability, Lenovo has also introduced the ThinkBook S series, including the elegant 13.3-inch ThinkBook 13s. The sleek and light device is constructed of a metallic finish on an all-aluminum chassis, alongside a narrow bezel display. As with the ThinkBook 14 and 15, the ThinkBook 13s also features advanced Intel® processing and an FHD display. Dolby Vision™ and Harman speakers with Dolby Audio™ ensure users remain engaged and immersed in their content.
ThinkBook laptops have a premium feel, can lay flat at 180°, and feature ultra-narrow bezels to pack a larger display into a small portable package. Wrapped in aluminum and magnesium metals in a Mineral Grey finish, each laptop is light-weight and has a slim body for use at the office, from home or on-the-go.
On the ThinkBook 13s, users can use hotkeys to answer or hang up when making Skype calls. Music can be played while the system is still in standby mode, resuming to full working capacity in less than 0.5 seconds.
RapidCharge technology brings the battery life of each ThinkBook laptop up to 80% charge in just 60 minutes, allowing users to power up between meetings and stay mobile for longer.
In business, PC downtime can have a cascading effect, resulting in poorer customer satisfaction that affects brand reputation. ThinkBook is supported by a range of business-grade services including Lenovo Premier Support, warranty extensions, and upgrades, such as onsite next business day support and International Warranty Service to minimize any downtime.
UAE pricing and availability:
ThinkBook 13s starting at AED 3,499
ThinkBook 14 starting at AED 2,599
ThinkBook 15 starting at AED 2,599