Facebook announces Thread from Instagram, a Camera-first Messaging app

Facebook has launched Threads from Instagram, a new camera first messaging app that offers you new methods to stay even closer connected to your friends.

Over the last few years, Instagram has been changing the way we connect to our friends. We have the option to post everyday moments to the general audience, or share moments with specific moments with select people via Instagram Direct, but now, with Threads, we can share moments happening at the moment via photo or video and stay connected to our near and dear ones in real time.

Last year, Instagram introduced Close Friends, for sharing more personal moments with a select group of people you choose. Now, you can use Threads to message those people on your Instagram close friends list and you’ll have a dedicated inbox and notifications just for them. If you don’t have a list set up yet, you can make one directly from Threads when you download the app.

Threads is also the fastest way to share a photo or video with your close friends on Instagram. It opens directly to the camera and allows you to add shortcuts, so you can share what you’re doing in just two taps.

We’ve heard that you want an easier way to keep up with your friends throughout the day – especially when you don’t have the time to send a photo or have a conversation. That’s why we created status. You can choose from a suggested status, create your own, or turn on Auto Status, which automatically shares little bits of context on where you are without giving away your coordinates. Only your close friends will see your status, and it’s completely opt-in.

Status was created with your privacy in mind – you control whether you share your status and with whom.

Threads has been designed keeping privacy in mind and this makes it truly, a standout app. Threads launches today and is available for download on both iOS and Android.


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