Epson’s new EcoTank photo printers bets on printing photos for less cost.

Epson’s latest EcoTank printers – the L7160 and L7180 models – offer professional photographers and businesses a cost-effective means of printing high volumes of photos and colour documents without compromising on quality.

The EcoTank range offers ultra-low-cost cartridge-free printing, and three years’ worth of ink included in the box, saving users up to 90% on the cost of ink, based on comparisons with other units on the market. The compact yet powerful units are ideal for professional photographers offering printed photos in addition to the standard digital library of photos.

“Epson’s latest EcoTank printers, much like the rest of the next generation range, are designed to offer ease of use and high-quality for creative and office tasks,” says Jason Whiley, director of sales, Epson Middle East. “From Epson’s patented printheads with Micro Piezo technology for superior performance to the ultra-high-capacity ink tanks and a five-colour ink system, the L7160 and L7180 are geared to cut costs whilst providing Epson quality standards.”

Features that will immediately appeal to photography professionals include borderless photo printing for beautiful snapshots and enlargements without the need to be trimmed down, as well as Wi-Fi and Wi-Fi Direct functionality, which allow users to print photos directly from their smart mobile device with the help of the Epson iPrint app.

The units also double as an office solution for businesses, capable of printing, copying and scanning documents with ease, and the versatile ink system that includes four dyes for vibrant black and colour printing as well as an extra black pigment ink for documents. This, added to the printers’ double-sided printing and convenient mess-free ink replacement features, makes the printers a versatile and cost-effective printing solution, not just for professional prints but for day-to-day use too.

This product launch is supported by Epson’s new photo and video-driven campaign #WishIdPrintedIt, which illustrates the importance of print in an era where so much photography is lost in the ether of social media and memory devices. “To quote Charlie Waite, a renowned British photographer and an Epson photography ambassador: ‘the print is the photograph’s rightful inheritance and I believe if you make your own photograph you must make your own print’,” says Jason.

Affordable low-cost refill bottles are available across the entire collection and each model is backed by an extended three-year warranty (subject to terms and conditions), ensuring more value in the long term.

Average savings achieved printing the same number of pages using the ink bottles included within the EcoTank range, excluding hardware price. Comparison made on the average of the A4 EcoTank range versus the average of the top 10 best-selling models in Central & Eastern Europe, Middle East & Africa, in the period April 2017 – March 2018, as tracked by IDC EMEA Hardcopy Tracker (Data Q1 2018), IDC EMEA HCP Consumables Tracker (Data H2 2017). Printing costs calculated on the proportion of Standard and XL cartridges as tracked by IDC for the same reference period for the Central & Eastern Europe, Middle East & Africa markets. The average selling price was calculated by dividing the revenue by the units. Ink cartridge yields as communicated by the manufacturer’s websites.

Find out more about Epson’s #WishIdPrintedIt campaign by visiting


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