CES | Mobility goes smart and individual with Audi

Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future.

The fully automated Audi AI: ME represents a personal “third living space,” alongside our homes and workplaces, that is familiar with the desires and needs of its users. Passengers can use eye tracking to communicate with the show car intuitively and have it order their favorite food, for example.

The technology adapts virtual content to the movements of the vehicle in real-time. The result: Passengers can fully relax and get away from their hectic day-to-day lives. They return to reality when they have arrived at their destination. 

A car that thinks for itself and is even empathetic? The “Audi Intelligence Experience” shows how it’s done: The car knows its user and their habits and uses intelligent functions combined with artificial intelligence to increase the passengers’ safety, wellbeing, and comfort.

The self-learning navigation system is already integrated into the current generation of the MMI systems. It saves preferred destinations, connects them with the date, time, and current traffic situation, and derives suggested routes from this data. In the future, the car will also conduct a precise analysis as to the functions and settings that its user prefers, ranging from the seat position, media, route guidance, and temperature to the fragrancing of the interior. 

A navigation arrow that points exactly into the side road where the destination is located: This will already become reality in an exhibit in 2020 with the 3D mixed reality head-up display. Audi will present the new technology it developed in cooperation with Samsung at CES. Just like with a 3D television, two views are generated of each picture: one pixel for the left eye and the neighboring pixel for the right eye. 

Advantage: The eyes, accustomed to a long-range view, do not have to refocus. 

The transparent display on demand is a further highlight: The screen is 15 cm high, 122 cm wide, and partially embedded into the instrument panel. It offers two layers: a transparent OLED display and a black layer for a particularly deep shade of black.

More than just a pie in the sky: The current Audi models offer networking at its finest. The new 3rd generation modular infotainment platform, or MIB 3 for short, is the core. Its main processor operates ten times faster than the MIB 2. 

The portfolio of the exhibits shown at the Audi booth at CES range from the Audi AI: ME vision vehicle and the near-production-level show car Audi Q4 e-Tron concept with a 12.3-inch touchscreen all the way to the Audi e-Tron Sportback.


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